A key step in the process is looking at the external competitive market and doing an internal brand assessment. This is how I immerse myself into your brand and direct competitors to gain insights and discover where your brand stands in the marketplace. It's a jumping off point that clarifies what sets you apart and where we can create meaningful traction.

I work with founders and creative teams to define a brand’s look, tone, and narrative - translating your vision into clear direction, creative briefs, and refined language across copy and product naming. I stay close to the creative process - from guiding asset creation to offering input during photo and video shoots, so every output feels cohesive, intentional, and true to your business goals.

Depending on your specific needs, we can activate a new product launch, optimize your product portfolio, develop a robust pricing strategy, holiday gifting campaign, or strategically position and market your product or service. Through key insights, we’ll connect your product to your target consumer, helping you make informed, thoughtful decisions that move your brand forward.

After assessing the product lineup, the competitive landscape, and your audience’s needs, we’ll identify white space opportunities for new products. With experience developing products for both emerging and established CPG brands, I’m well versed in guiding the product development process from concept through launch at any scale.

It’s powerful to see your brand from the people you’re trying to reach and connect with. Through writing and analyzing surveys and facilitating focus groups or roundtable discussions, we’ll uncover your consumers’ wants, needs, and truths. It may surprise you! Or not! It’s a valuable data point to validate and strengthen what’s already working and identify new and exciting opportunities for growth.