Your in-house marketer

(just not technically in-house)

Hi, I’m Bari — and you can think of me as part of your team — here to make your marketing as intentional and inspired as the work you create.

With 15+ years in marketing — across big brands, startups, PE-backed companies, and founder-led businesses — I know how to meet you where you are and help you grow from there.

I immerse myself in your brand, diving deep into your business, learning your story, goals, competition, and audience. Then, together, we’ll turn ideas into strategy that feels true to you — connecting your brand with the right people to create meaningful growth.

Fully embedded. Fully invested. Without the full-time commitment.

Custom Services

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Custom Services *

Project based or consulting on retainer, I customize our scope of work to fit your goals and budget.

  • A key step in my process is looking at the external competitive market and doing an internal brand assessment. This is how I immerse myself into your brand and direct competitors to gain insights and discover where your brand stands in the marketplace. It's a jumping off point that clarifies what sets you apart and where we can create meaningful traction.

  • Depending on your specific needs, I can activate a new product launch, optimize your product portfolio, develop a robust pricing strategy, or strategically position and market your product or service. Through key insights, we’ll connect your product to your target consumer, and in turn, increase sales.

  • It’s powerful to see your brand from the perspective of the people you’re trying to reach. Through writing and analyzing surveys and facilitating focus groups or roundtable discussions, we’ll uncover your audience’s wants, needs, and truths—helping us strengthen what’s already working and identify new opportunities for growth.

  • Product descriptions, emails, social posts, you name it. I collaborate with founders and creative teams to develop assets that express your brand’s vision while achieving your business goals.

Let’s Connect :)

Interested in working together? Whether you need help shaping your story, launching a product, or just making sense of what’s next, I’m here for you. Fill out some info and we’ll be in touch!