Your in-house marketer (just not in-house)

Image of Bari Strohmenger, brand strategist to founders, artists and makers

brand strategy for makers, artists, & creative brands

Hi, I’m Bari. I work with founders, artists, and makers who pour real craft and care into their work, but don’t always have the bandwidth (or desire) to focus about brand strategy too. That’s where I come in.

With 18+ years of experience, across global brands, startups, private equity-backed companies, and founder-led businesses, I meet you where you are and help you grow from there.

I bring both sides of myself to the table: the operator who understands data analysis, margins, portfolio optimization, and project management, and the creative marketer who champions what makes your brand and product experience truly special.

Together, we’ll turn ideas into strategies that feel true to you. Connecting your brand with the people it was made for, and in turn creating meaningful sustainable growth. While having fun doing it of course :)

You can think of me as part of your team, here to make your brand strategy as intentional and inspired as the work you create.

Fully embedded. Fully invested. Without the full-time commitment.

Brands & artists I’ve worked with:

Connor McGinn Studios Logo
Makers Central Logo
Erin Banta Wilford Ceramics Logo
Cape Lily Logo

  • Bari is an absolute delight to work with. Her work ethic, professionalism, and sticktuitiveness when communicating with an oftentimes distracted entrepreneur is exactly the kind of help I need. Having someone in my corner who understands the world of marketing at a corporate level, but also has a significant amount of experience working with creative small businesses and makers at a very human level is rare to find, and extremely valuable for me as a small business owner.

    —Connor McGinn, Founder, Connor McGinn Studios

  • Bari provided more than just a creative package; she delivered clarity. Not only was she was instrumental in crafting the specific words and images needed to communicate my story to clients, but the most valuable part was the internal clarity I gained. She pushed organization of my own thoughts and refined my perspective, creating a logical, meaningful structure for my entire body of work which I will take with me going forward. She truly takes the time to understand her client and creates a plan to reach goals specific to their needs.

    — Erin Banta Wilford, Artist, Erin Banta Wilford Ceramics

  • Working with Bari has been an absolute joy. She brings so much heart, intention, and clarity to everything she touches. She’s proactive, organized, and always a few steps ahead. Working with Bari has made our project not only run smoother, but she's also made it more exciting! Bari genuinely cares about the people she works with, and it shows in the way she supports, listens, and follows through. Anyone would be lucky to have her on their team.
    —Stetson Hundgen, Founder, Makers Central